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Independent creative growth agency

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GoodSignal

About Good Signal

We’re for brands that would rather be loved than tolerated.

Group of creatives in a lively discussion in front of a wall of bold artwork
Abstract canvas of thick yellow, red and teal brushstrokes
Colour swatches and printed palettes spread across a design desk

In the studio

Our story

Started small. Stayed loud.

Open-plan loft studio with long desks, pendant lamps and a staircase

  1. The start

    Two people, one borrowed desk.

    Good Signal began as a creative director and a strategist who were tired of watching great brands play it safe. The first brief was a pop-up for a friend's bakery. It sold out by noon.

  2. The middle bit

    Growing without getting slow.

    We added makers rather than managers: directors, editors, media buyers, data people. Everyone works in small mixed crews, so ideas never wait for a handover.

  3. Now

    Still independent. Still loud.

    Today we're a studio of strategists, creatives and growth specialists working with challenger brands across retail, food, fitness, beauty, culture and tech.

Principles

Five rules we actually follow.

  1. 01

    Boring is the biggest risk.

    Safe work disappears. We'd rather defend a brave idea than explain an invisible one.

  2. 02

    Earn the attention.

    Nobody owes your brand a second look. Every piece of work has to give something back — a laugh, a use, a feeling.

  3. 03

    Culture first, channel second.

    We start with what people care about, then decide where to show up. Not the other way round.

  4. 04

    Measure the magic.

    Creativity and data aren't rivals. We test, read and learn so the next idea lands harder.

  5. 05

    Be good to work with.

    Clear plans, honest feedback and no ego in the room. Great work comes from people who like each other.

The crew

The people behind the noise.

A mix of strategists, makers and media people who like each other a lot and argue about kerning a little.

Good Signal — studio roll
  • Portrait of Amara Okafor
    Pick!
    01AAmara OkaforFounder & Creative DirectorWill rewrite your headline on a napkin.
  • Portrait of Mei Tanaka
    04Mei TanakaHead of SocialKnows the trend before it has a name.
  • Portrait of Theo Marchetti
    07BTheo MarchettiDesign DirectorKerning is a love language.
  • Portrait of Rosie Callaghan
    12Rosie CallaghanStrategy LeadAsks 'why?' five times, politely.
  • Portrait of Dev Mehra
    ★ Keep
    15ADev MehraContent ProducerHas never met a shot list he couldn't beat.
  • Portrait of Marcus Hale
    19Marcus HaleHead of PerformanceTurns spreadsheets into strategy.
  • Portrait of Lucía Ferreira
    22Lucía FerreiraCopy LeadCuts 40 words to 4. Every time.
  • Portrait of Jonah Weiss
    27CJonah WeissData & Analytics LeadMakes dashboards people actually open.
Open-plan loft studio with long desks, pendant lamps and a staircase
Artist's palette crowded with mixed paint
Studio microphone in a shock mount ready for recording

Culture

Serious about the work. Not about ourselves.

  • Friday Show & Tell

    Everyone shares one thing they made, broke or loved this week.

  • Wrong Answers Only

    A monthly brainstorm where the worst idea wins lunch.

  • Field Trips

    Gigs, galleries and corner shops — inspiration rarely lives in a deck.

  • Learning Budget

    Every maker gets time and money to learn something new each year.

Sound like your people?
Let’s talk.

Start a project

or email briefs@goodsignal.example

  1. 1Send the brief
  2. 230-minute intro call
  3. 3Proposal within a week